It is no secret that Norwegians are proud of our seafood industry. After all, there is a reason why a Norwegian delegation led by the former minister of fisheries, Thor Listau, enabled the beginning of the project Japan. The aim was to convince the Japanese that the Norwegian salmon could be eaten raw, and was in particular fitted to be used as an ingredient in sushi. It is no secret that the project was successful (who doesn’t like sushi with salmon?!?)
For our 115h anniversary, the Norwegian Seafood Council will be sponsoring all fish! In addition, their very own Michelin chef will be designing the dishes to be served. The Council works together with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood.
The Norwegian Seafood Council has three focus areas:
- Marketing: the broad range of marketing activities aims to support Norwegian seafood exporters. By raising awareness and preference for Norwegian seafood, our marketing efforts lay the foundation for each of our exporters’ sales and marketing.
- Market Insight: NSC is the industry’s main source for market insight based on statistics, trade information, consumption and consumer insight.
- Communication and market risk management: NSC contributes to safeguarding the reputation of Norwegian seafood with active and goal-oriented work together with the different companies within the seafood industry, different authoritative bodies and media.
The Norwegian-British Chamber of Commerce couldn’t be more thrilled to have you as a member and onboard for our anniversary!