Our relationship with Audio Culture is already a year old, but they are now officially part of NBCC, as a member, and with a brand-new website. To mark the occasion we had a chat with them so that you can get to know them better.
Hi Dee! Great seeing you again. So, there’s a lot of news (pun intended) coming from Audio Culture these days, but for those who aren’t familiar with the company, can you tell us a bit more about yourselves?
These are exciting times for sure! Audio Culture is made up of a wide range of producers. We’re everything from execs right through to multimedia experts specialising in audio and video production. Based on 17 years of experience, and BAFTA-nominated works, we really know the power and importance of multimedia. It captures attention, provokes thought, and influences change on a grand scale.
Our clients range from corporate businesses through to commercial and creative entities. We love the diversity we get to work with! No day is the same, as multimedia production can be everything from customised videocasts (like “Business without Bullshit” with Oury Clark) to audio podcasts, micro-content, event productions or just general post-production services. A key highlight from our team’s past work was working on DJ Hero (a spin-off of Guitar Hero) where we produced the music featured in the game that was nominated for a BAFTA in the category of Best Use of Audio. And now, in an age where video has become more of a necessity than a luxury, we also produce a variety of video creatives for companies and organisations.
The pandemic is where it essentially started for Audio Culture. As everyone moved online to work and communicate, we were approached by numerous people and companies who needed a podcast producer and had heard of our experience working in multimedia production and broadcasting, the key components of podcast production, a form of new media that is slowly replacing radio as it’s unfiltered, uncensored and tailored for the listener. From starting off with just producing audio-only podcasts, we now offer a range of multimedia production services for our clients.
We pride ourselves on putting much care into every product that comes out of our studio, and don’t stop working on a project until it meets our company, and even our personal standards. If you want to succeed amongst all the competition, then you need to ensure that your company quality is on top and not just be a standard manufacturing line. There are plenty of those out there, and that’s not us.
Is there one project you could draw out that you are really excited about?
Well, we’re only at the beginning of our journey, but one thing we have noticed is that many people are aspiring podcasters and content creators. They have great ideas that deserve to be shared but due to a lack of resources (time, money, etc), they struggle with facilitating the production side of things. So to help close the gap, we’re planning to kick off our educational department to teach the basics of podcast production through workshops.
We ran a beta version of a Podcast Production Retreat last year in Sicily, Italy, which was a great success, so we’re now in the process of planning for 2023. Watch this space!
This sounds like a great idea, and it will help small businesses and organisations become more accessible to everyone. You have, for example, helped us a great deal with showing the world who we are and what we are doing. Could you tell us a bit more about the connection to NBCC and why you chose to become a member?
Our relationship started when Kyrre approached us about hiring our services for your 115th anniversary event. This was the beginning of an ever-growing relationship which is just getting stronger. We eventually became a member of the organisation to further immerse ourselves into this wonderful business community.
One crucial aspect of our business ethic is to have a good relationship with our clients. NBCC provides a great arena where we can mix with like-minded people to try and create synergy. If there is no base of connection we feel it’s hard to have a good working relationship, which ultimately affects the quality of the end product. We strive to build strong relationships with our clients, and the energy we felt at the anniversary event confirmed that this was a crowd of like-minded people who could potentially become great partners and clients.
Do you have views on the importance of technology, insight, ingenuity and talent, as we aim to make a better future for everyone?
Whether you’re an oil company, an energy giant, or work in research, there’s no better way of communicating your message than through podcasts and videocasts. They’re by far the strongest and most engaging forms of communication, and the best part is that they can work for everyone. We pride ourselves on our expertise, experience, and quality of service and would like to offer it to all NBCC members so we can help them tell their stories to the world.
Thank you for the chat Dee, and we are very much looking forward to exploring our relationship! In the mean time, have a look at some of the work Audio Culture has done for NBCC below.
Lnktree >> (overview of some of their podcasts and projects)